OBSERVATION III · TECHNOLOGY

Why do you check your phone?

Your phone is within reach right now.

You knew that without looking.

How?

Part of you is always pointed at it.

Nobody assigned that. It happened to you.

Today you will pick it up again and again.

Most of those times, nothing called you.

Your hand just went.

You tapped anyway.

No one sent you anything. The pull came from inside.

You waited. Almost no one does.

But you felt the pull. It came from inside.

That pull was built.

Someone is paid for every minute you stay.

No one is paid when you look up.

That is why the feed never ends.

A bottom is a place you might put it down.

Your phone does not interrupt you.

You interrupt yourself.

And something is always built to be waiting when you do.

THE RECEIPT

$425 billion

What advertisers paid two companies, Alphabet and Meta, for human attention in a single year.

SEC ANNUAL FILINGS · FY2024

Attention is the only thing you spend without counting. Everyone else is counting it.

Within the hour, your hand will go for the phone. Watch it go.

OBSERVATION III · WATCHED

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